AdWords

What is AdWords Editor? AdWords Editor is a free app available from Google which allows you to manage your AdWords campaigns. Basically, it allows you to make changes to your accounts whilst offline then later upload these changes to AdWords. It is a useful tool for saving time and bulk uploads. Who can use AdWords […]

Google are pretty keen to push the benefit of Estimated Cross Device Conversions for reasons which we can fully understand. The only part of the name that makes us somewhat dubious is the word ‘Estimated’. So what are Estimated Cross Conversions? Google describes it in this way… “Estimated cross-device conversions happen when a customer clicks […]