Facebook

Facebook Ads

There are an estimated 1.71 billion active Facebook users in the UK alone and with 66% of them visiting Facebook everyday there are more people on Facebook, on more devices and more often than anywhere else online. Whilst these people may not be actively looking for your brands or products in that exact moment. With the right strategy we can remind them what they were just looking for, is right in front of them.

Facebook Ads don’t just drive conversions through your website, they help you to directly engage with your customers and further build and establish your brand online. They have a powerful suite of marketing tools that can put you in front of the right customers at the right time.

Similar to all of our Biddable Media channels, there is no ambiguity in reporting on the success of Facebook Paid Search. Their solutions provide you with the opportunity to create a profitable social channel with the potential to scale up.

REMARKETING

Facebook Remarketing enables you to track your website visitors across devices on the Facebook platform in a similar way to Google AdWords. You can choose to segment audience lists to be highly detailed or just target every visitor.

DEMOGRAPHICS

Facebook Demographics are one of the most powerful targeting methods, providing us with the ability to target standard demographics in addition to socio-demographics and geolocations. Amongst these targeting options are: Age, Gender, Location, Relationship, Education, Work, Ethnic Affinity, Generation, Parental Status, Life Events and Behaviours.

PRODUCT ADS

Facebook Product Ads are a powerful new tool that enables you to advertise your entire product catalogue to Facebook users using any of Facebooks targeting methods including Remarketing, Demographics and many more Custom Audiences. Similar to Google Product Ads, stock availability is automated and whilst this is a new area of Facebook advertising, the results so far have been nothing short of astonishing

Pay per Click Audit

Find out in 60 seconds how your AdWords account is performing and exactly where and how much money you might be wasting in AdWords.

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Having a website for your business is great, but wouldn’t it be better if you could see which companies are visiting your website? Well, thanks to Google Analytics, we are now able find out which companies are visiting your website. Google Analytics have added a new add-on which provides new detailed information about more than […]

Posted in: Analytics,
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Why Pay Per Click Is Important to Your Business?

Pay Per Click also known as PPC is a very important part of the marketing mix for most businesses. There are many reasons why PPC marketing is worthwhile. First and foremost, with a PPC model, you will only be charged when someone clicks on your ad, unlike traditional media advertising or PPI/PPM (Pay Per Impression/Pay […]

Posted in: AdWords, Pay per Click, Remarketing,
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