Google Shopping

Google Shopping & Product Listing Ads

Google Shopping

For many ecommerce clients, Google Shopping or Product Listing Ads (PLA’s) as they are now known, have become the major focus of their Pay per Click Campaigns, driving the vast majority of sales. But for many, they don’t know how much of their budget is being wasted on products, brands or categories that are not converting for them.

We use our experience and knowledge of getting the most out of PLA’s by creating the perfect structure for your shopping campaigns, from here we can apply our bespoke optimisations that increase sales by reducing the potential for wasted budgets.

Google Shopping Stats

Optimising Product Listing Ads can’t just be done from inside AdWords, we spend extensive time within your Google Merchant Centre eradicating issues and warnings as well as working with you to continually improve your feed to ensure you appear for the right search terms, in the right auctions at the right time.

Pay per Click Audit

Which Companies Are Visiting Your Website?

Having a website for your business is great, but wouldn’t it be better if you could see which companies are visiting your website? Well, thanks to Google Analytics, we are now able find out which companies are visiting your website. Google Analytics have added a new add-on which provides new detailed information about more than […]

Posted in: Analytics,
Why Pay Per Click Is Important to Your Business?

Pay Per Click also known as PPC is a very important part of the marketing mix for most businesses. There are many reasons why PPC marketing is worthwhile. First and foremost, with a PPC model, you will only be charged when someone clicks on your ad, unlike traditional media advertising or PPI/PPM (Pay Per Impression/Pay […]

Posted in: AdWords, Pay per Click, Remarketing,
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