Display Remarketing (or Re-Targeting as it is sometimes called) is one of the most powerful tools within a digital marketer’s tool kit. Remarketing lets us continue to advertise to people who have previously visited your website. It is one of the best ways to stay engaged with your potential customers and present them with highly relevant ads based on their behaviour on your website, the products or services they visited, their demographics and geo-location. When done correctly, Display Remarketing can drastically improve your Return on Ad Spend (ROAS).
We use a combination of AdWords & Analytics Remarketing to make sure all of our clients enjoy the most intelligent and innovative Remarketing campaigns. It’s never enough to just target All Visitors as many Remarketing campaigns do. Especially as not every visitor will come back and convert. Instead we focus on what visitors have the highest probability of converting and work backwards, ensuring that your budgets are always invested in areas that provide the biggest return.
Dynamic Remarketing lets us tap into the power of your shopping campaigns or your business feeds to target customers on a product level. This method of targeting also lets us use well designed ad templates to display the last products that each visitor viewed. A good Remarketing campaign always becomes a great Remarketing campaign when we enhance it with the power of Dynamic Remarketing.
Similar Remarketing Lists
Similar Remarketing lists are based on your own audience lists, Google will automatically create these lists based on your potential competitors visitors that are similar to the visitors you have built up in your own lists. This opens you up to far more opportunities and whilst the Click through Rate of these campaigns will be smaller, your reach becomes far, far bigger.
Expanded Remarketing Network
In addition to Google Remarketing we are also experts in managing Remarketing across other popular platforms including AdRoll, Criteo & Adzuum. Our expanded Remarketing network covers Facebook, Twitter, popular mobile apps and much more. This means there is no place online that a potential customer can’t find their way back to your website.