Native Advertising, sometimes referred to as advertorials or sponsored content, is a form of biddable media which lets you publish content across a large network of website and social platforms including many of the worldâ€™s top websites not available through the Google Display Network. Media brands including Forbes, Time Inc, and The Guardian are amongst some of the venerable publishers. Itâ€™s most distinguishing feature is that it promotes the most natural user experience possible whilst still being paid media.
We use Native Advertising to support our clients Content Marketing Strategies. We appreciate that content marketing currently factors quite heavily as part of Search Engine Optimisation strategy and whilst paying to syndicate your content has no direct impact towards SEO benefits, the amount of shares your content can generate through Native Advertising can actually have a bigger impact on your SEO than your actual SEO efforts!!
In addition to SEO gains, Native Advertising can also help launch new services or product lines and target your key demographics on a far bigger scale than your current onsite content is able to reach. On average, 25% more consumers will look at Native Ads rather than display and also boast an 18% higher lift in purchase intent.
The key difference between Display Advertising and Native Advertising is that Native Ads take the form of editorial content which means they are viewed for the same amount of time as editorial content whilst being twice as likely to be shared when compared to Display Ads. They are also proven to be viewed more frequently and are much more visually engaging than Display Ads, especially with the introduction of mobile devices.
biddible. work with some of the worldâ€™s top Native Advertising platforms include Outbrain, StackAdapt, AdZerk, AdYouLike and Taboola. By doing this we can ensure all our clients get a wide great reach and access to some of the best websites in the world.