Gap Medics are a specialist company who provide year-round hospital work experience for medical, midwifery, dentistry and nursing students. They have programmes in a number of countries including Thailand, Poland, Tanzania and Croatia. Their placements offer an ideal environment to gain insight into the day to day work of healthcare professionals all over the world.
The initial mandate for this client was to increase the number of leads generated via the website and create a transparent reporting system through PPC.
To date, we have been able to very quickly increase conversions whilst reducing the Cost per Acquisition by 87.12%. Due to some improvements made to the tracking, we are now working towards a genuine cost per booking on order to deliver further growth.