As another year ends, it has been another exciting 12 months for biddible, full of some great memories, fantastic results and more change within Paid Search.

Firstly, this year saw our team grow with Jordan, Caitlin and Katy joining us. Jordan joined the business in early 2016 with the overall remit of ensuring that we excelled in delivering our clients KPI’s. Caitlin joined in June as a Digital Apprentice and has gone on to become such an invaluable member of the team. We simply can’t speak highly enough of Caitlin, her amazing attitude to work and the progress she has made this year. Finally, Katy joined us in August as our Head of Optimisation to further improve our Paid Search service and offer clients something different to the standard PPC offering. It’s an exciting role which has seen Katy grab the bull by the horns and deliver exceptional work in this area.

It’s been a year of great accolades too. We kicked off 2016 at the Northern Digital Awards where we were shortlisted for Small Digital Agency of the Year and not long after that, we became Google Premier Partners. This was a proud moment for us as it meant Google recognised our commitment to achieving excellence in Paid Search.

In addition to being a Google Premier Partner, we also became a top tier AdWords agency due to the level of spend that we manage, best practise methods and the consistent level of growth that we provide for our clients.

Leading on from the Northern Digital Awards, we were shortlisted for two awards at the Google Premier Awards, Best Use of Search & Best Use of Shopping. This was a huge honour for us, to be shortlisted as one of the top Paid Search agencies in Europe, Middle East & Africa is special, but when that comes directly from Google, it’s quite simply amazing. Unfortunately, we didn’t win, but we’re immensely proud of the team and the work they have done in 2016. We finish 2016 on another shortlist, this time for the Best Small Budget Campaign at the 2017 Northern Digital Awards.

Whilst award ceremonies and business growth are good, they are only made possible by the amazing clients we work with. Without them, we are nothing. We are so proud to work with some of the most exciting businesses in the UK, Europe and America. We could wax lyrical about percentages and metrics we have improved this year, but it’s not appropriate to do so and we couldn’t even do that without our clients help and trust. We love Paid Search and we can’t thank you enough for giving us the opportunity to work with you in an area we are so passionate about. So, a massive thank you to all our clients, we look forward to helping you grow in 2017.

Merry Christmas & best wishes to all.

John