Google are gearing up for what should be a busy second half of 2015 with some important changes to their Google Shopping channel.
They have updated their Shopping Feed Specification in addition to their Product Taxonomy. Google go on to state the reasons behind the change are to create a richer experience for customers searching for products online and to simplify the process of providing information in your feed.
Some of the updates require changes to your current product data that need to be implemented by September 15, 2015.
Here’s what’s been updated:
Google Shopping Feed Specification
- Units & Quantity attributes are now available for the US
- They have tightened guiding principles around the ID Attribute and GTINs
- They have disentangled Apparel and Variants attributes and expanded the requirements to Brazil. This revamped section is called: ‘Detailed Product Attributes and Item Groupings’
- Google are releasing stable numeric Google Product Category IDs that can also be provided as values for the Google Product Category attribute
- They have also expanded the Shipping requirements to Switzerland, the Czech Republic, the Netherlands, Italy, Spain, and Japan to enable total price displays to users in these countries
Google Shopping Product Taxonomy
- They have simplified many Google Product Taxonomy paths by rolling up a number of categories to their parent nodes
- Most of the categories under Activewear are now included with their non-active counterparts, for example, ‘Active Skirts’ will now be found under ‘Skirts’
- They added more categories to the verticals ‘Food, Beverages & Tobacco’ and ‘Mature’
- Some verticals have undergone significant rework, and you may wish to revisit your provided Google Product Categories
At the beginning of September 15th, 2015, Google will start enforcing the feed specification update globally with the exception of shipping.
You can start submitting the new attributes starting later this week. We advise that you or your current agency review the new feed specification, as some of these updates will require changes to your current product data.