March
The 2015 AdWords Livestream is nearly upon us! Google announced back in early April via their Inside AdWords blog that the event would take place on May 5th at 5:30pm GMT. Jerry Dischler, the Vice President of AdWords Product Management will once again host the 45 minute live event and the three main areas of […]
I must admit, from the moment AdWords launched Remarketing I was hooked, it was a great concept and it generated great results. Not to mention the stroke of genius on Googles part to create such a simple solution that will let us pay for the same traffic over and over again. As SEM’s started to […]
We don’t just go online, we live online. That was the key message that Google wanted to deliver during the 2015 Livestream. We’re probably ever so slightly bias, but we agree with sentiment. This year’s Livestream certainly got us a lot more excited than last year’s due to some of our favourite tools receiving some […]
Remarketing Lists for Search Ad campaigns are a very effective way to target traffic and drive more conversions through your website. But with keywords still playing a very important part of the mix, many don’t know what they should be targeting. We’ve put together 5 strategies to get you started. Broad Hopefully you aren’t using […]
Google are gearing up for what should be a busy second half of 2015 with some important changes to their Google Shopping channel. They have updated their Shopping Feed Specification in addition to their Product Taxonomy. Google go on to state the reasons behind the change are to create a richer experience for customers searching […]
October 1998, for me one of the greatest films of all time was released, The Truman Show. One of the biggest reasons that I love this film wasn’t down to Jim Carrey’s brilliant turn as Truman or the originality of the story, it was more of a throw away comment from an interview with the […]
Google are pretty keen to push the benefit of Estimated Cross Device Conversions for reasons which we can fully understand. The only part of the name that makes us somewhat dubious is the word ‘Estimated’. So what are Estimated Cross Conversions? Google describes it in this way… “Estimated cross-device conversions happen when a customer clicks […]
